The client wanted a minimally animated greeting card to be able to digitally send to their mailing list. They were looking for something that didn't quite have the typical 'holiday' imagery. I created some rough thumbnails to see if they gravitated to any of the ideas.
After the client selected a couple thumbnails that they liked, I created more solidified linework with color and value studies. I also created an example of where the text could go to make sure that was also being incorporated into the design.
After a couple more rounds, we proceeded into animation and I designed the envelope opening up the card.
